Category: Uncategorized

17 10-2017
Optimize every moment along the customer journey

Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and…

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14 09-2017
iOS 11 and QR codes

Apple’s flashy new iPhones are hogging the spotlight right now, but iOS 11 is arriving before they do – on September 19, the major mobile software update will be available for existing iPhone and iPad…

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12 07-2017
Dubai marks reaching 100,000 hotel rooms

Abu Dhabi: Key players in Dubai’s tourism industry came together to mark the city’s achievement of reaching 100,000 rooms across its hotels and hotel apartments following the soft opening of The Westin Dubai in Al…

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04 06-2017
PERFORMANCE METRIC

A performance metric measures an organization’s behavior, activities, and performance. It should support a range of stakeholder needs from customers, shareholders to employees. While traditionally many metrics are finance based, inwardly focusing on the performance of…

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